WEB SITE TERMS AND CONDITIONS OF USE

California Avocado Festival, Inc. & AVOFEST.com Website

WEB SITE TERMS AND CONDITIONS OF USE

Welcome to the terms and conditions of use for the California Avocado Festival, Inc. website (the "Site") provided by California Avocado Festival, Inc. (“California Avocado Festival, Inc.”). These terms and conditions of use apply to and govern your use of the Site and the services available thereon. On the Site, many user services may be provided from time to time, including, but not limited to bulletin boards, branded e-mail, online chat, contests, software downloads, and newsletters, among other things (unless otherwise noted, the Site and related services shall be collectively referred to as the Site). Your use of the Site signifies your agreement to be bound by these terms and conditions. You agree to use the Site in a manner consistent with all applicable laws and regulations and in accordance with the terms and conditions set out in the policies and guidelines outlined below and otherwise set forth on the Site.

If you do not agree to be bound by these terms and conditions of use, you may not access or otherwise use the Site. PLEASE READ THE FOLLOWING TERMS AND CONDITIONS AND THE CURRENT PRIVACY POLICY CAREFULLY BEFORE USING THIS SITE.

1. License to Use the Site

California Avocado Festival, Inc. makes available information, materials, and products on the Site, subject to the following terms and conditions. By accessing the Site, you agree to the terms and conditions as outlined in this legal notice. California Avocado Festival, Inc. reserves the right to change these terms and conditions from time to time at its sole discretion. California Avocado Festival, Inc. grants you a non-exclusive, non-transferable, limited right to access, use and display the Site and the materials thereon and use the services provided thereon for your personal use only, provided that you comply fully with these terms and conditions of use. You shall not interfere or attempt to interfere with the operation of the Site or services or products offered n any way through any means or device including, but not limited to, spamming, hacking, uploading computer viruses, or time bombs, or the means expressly prohibited by any provision of these terms and conditions of use.

2. Changes to Terms and Conditions

California Avocado Festival, Inc. reserves the right, at its sole discretion, to change, modify, add or remove any portion of these terms and conditions of use, in whole or in part, at any time. Changes in these terms and conditions of use will be effective when posted. You agree to review these terms and conditions of use periodically to be aware of any changes. Your continued use of the Site after any changes to these terms and conditions of use are posted will be considered acceptance of those changes.

3. Ownership; Restrictions

California Avocado Festival, Inc. owns, controls, licenses or has the right to use and provide the Site and all material on the Site, including without limitation text, images, articles, photographs, illustrations, graphics, audio and video clips, (collectively the "Site Material"). The Site is protected by copyright as a collective work and/or compilation, pursuant to U.S. copyright laws, international conventions, and other copyright laws. California Avocado Festival, Inc. is the sole owner of the copyright in the entire Site. California Avocado Festival, Inc. also owns a copyright in the selection, coordination, arrangement and enhancement of the Site. You agree to abide by any and all copyright notices, information or restrictions displayed on the Site.

You may not modify, create derivative works from, participate in the transfer or sale of, post on the World Wide Web, or in any way exploit the Site or any portion thereof for any public or commercial use without the express written permission of California Avocado Festival, Inc.. You may download one (1) copy of Site Material for your personal use, provided that you maintain all copyright, attribution and other notices contained in such Site Material, including without limitation trademarks and service marks of California Avocado Festival, Inc. and its affiliates or the copyright holder identified in the individual Site Material's copyright notice. You acknowledge that you do not acquire any ownership rights by downloading copyrighted material. You are responsible for complying with all applicable laws, rules and regulations regarding your use of any such downloaded Site Material. In the event of any permitted copying, redistribution or publication of material from the Site, no changes in or deletion of author attribution, trademark, legend or copyright notice shall be made. You may obtain more information on the copyrights, trademarks, and service marks of California Avocado Festival, Inc. and its affiliates and Site Material owners by viewing the copyright and trademark notices posted on the Site here.

4. Changes to the Site and Site Material

California Avocado Festival, Inc. shall have the right for any reason, in its sole discretion, to terminate, change, suspend or discontinue any aspect of the Site, including but not limited to the Site Material, Services features, or hours of availability. California Avocado Festival, Inc. may also impose limits on certain features and services or restrict your access to parts or all of the Site without notice or liability.

5. Acceptable Use Policy

You and other users are invited to post appropriate knowledge or commentary on the Site, including, but not limited to, facts, advice, "tips" and opinions. The posted information may be viewed by you and/or other users of the Site. By posting information, data, text, music, sound, photographs, graphics, video, messages or other materials ("Communications") on or through the Site, you agree that you are the sole responsible person from which such Communications originate. This means that you, and not California Avocado Festival, Inc., are entirely responsible for the accuracy, completeness and ownership of all Communications that you upload, post, email or otherwise transmit via the Web site.

By using the Site, you agree that you:

- Will only use this Site for lawful purposes in accordance with our terms and conditions, Agree with our Internet Privacy Policy. Agree to honor our intellectual property rights.

- Agree to provide us with accurate information as necessary to the proper conduct of registration and electronic commerce through the Site and to take responsibility for the information you provide.

- Acknowledge that we may be unable to process and shall have no responsibility to process transactions the accuracy of which we cannot validate.

Without limitation of the foregoing, you agree to not use the Site to:

- Upload, post, email or otherwise transmit any Communication that is unlawful, harmful, threatening, embarrassing, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, deceptive, fraudulent, contains explicit or graphic descriptions or accounts of sexual acts (including but not limited to sexual language of a violent or threatening nature directed at another individual or group of individuals), invasive of another's privacy, or hateful; "Stalk" another; Upload, post, email or otherwise transmit any Communication that victimizes, harasses, degrades, or intimidates an individual or group of individuals on the basis of religion, gender, sexual orientation, race, national origin, ethnicity, age, or disability;

- Harm minors in any way;

- Impersonate any person or entity, including, but not limited to, a California Avocado Festival, Inc. officer, employee, host, or falsely state or otherwise misrepresent your affiliation with a person or entity;

- Forge headers or otherwise manipulate identifiers in order to disguise the origin of any Communication transmitted on or through the Site;

- Upload, post, email or otherwise transmit any Communication that you do not have a right to transmit under any law or under contractual or fiduciary relationships (such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements);

- Upload, post, email or otherwise transmit any Communication that infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party;

- Upload, post, email or otherwise transmit any unsolicited or unauthorized advertising, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes," or any other form of solicitation, except in those areas which may be designated for such purpose, provided that even in those areas where advertising and promotional materials may be allowed, you shall not upload, post, email or otherwise transmit "junk mail," "spam," "chain letters," "pyramid schemes," or any other form of solicitation;

- Upload, post, email or otherwise transmit any material that contains software viruses or any computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment or any other similarly destructive activity;

- Disrupt the normal flow of dialogue, cause a screen to "scroll" faster than other users of the Site are able to type, or otherwise act in a manner that negatively affects other users' ability to engage in real time exchanges;

- Interfere with or disrupt the Site or servers or networks connected to the Site, or disobey any requirements, procedures, policies or regulations of networks connected to the Site; or

- Intentionally or unintentionally violate any applicable local, state, national or international law, including, but not limited to, regulations promulgated by the U.S. Securities and Exchange Commission, any rules of any national or other securities exchange, including, without limitation, the New York Stock Exchange, the American Stock Exchange or the NASDAQ, and any regulations having the force of law.

You also agree that you will not harvest, collect or store information about the users of this Site or communications posted by others on the Site or use such information for any purpose inconsistent with the purpose of this Site or for, among other things, the purpose of transmitting or facilitating transmission of unsolicited bulk electronic mail or communications.

You acknowledge and agree that California Avocado Festival, Inc. may preserve Communications and may also disclose Communications if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) comply with legal process; (b) enforce these terms and conditions; (c) respond to claims that any Communication violates the rights of third-parties; or (d) protect the rights, property, or personal safety of California Avocado Festival, Inc., its users, and the public.

You understand that the technical processing and transmission of the Site, including the display of Communications, may involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. California Avocado Festival, Inc. assumes no responsibility for the deletion or failure to store postings or other information submitted by you or other users to California Avocado Festival, Inc..

Any Communication on the Site may be purged periodically in the sole discretion of California Avocado Festival, Inc.. You acknowledge and agree that any Communication you view or post is at your own discretion and risk, including any reliance on the accuracy, completeness, or usefulness of such Communication. In this regard, you acknowledge that you may not rely on any Site Material or other content appearing on the Site. You further acknowledge and agree that the views expressed by you and other users do not necessarily reflect the views of California Avocado Festival, Inc., and California Avocado Festival, Inc. does not support or endorse any content or views posted by you or any user.

6. Monitoring, Editing and Disclosure of Communications

You agree that California Avocado Festival, Inc. has the right, but not the obligation, to monitor Communications posted by you or others at any time for any reason in its sole discretion to determine compliance with these terms and conditions of use and any other operating rules that California Avocado Festival, Inc. may establish from time to time. Notwithstanding this right of California Avocado Festival, Inc., California Avocado Festival, Inc. does not and cannot review all Communications, and California Avocado Festival, Inc. is not responsible for any Communications. California Avocado Festival, Inc. reserves the right at all times to edit, disclose, refuse to post, request removal of or remove any Communication as may be necessary to comply with any law, regulation or government or agency request or if, in California Avocado Festival, Inc.'s sole discretion, such Communication is objectionable or in violation of these terms and conditions of use.

7. California Avocado Festival, Inc.'s Rights to Materials Provided by Users

California Avocado Festival, Inc. welcomes your comments regarding the Site. However, any or all material and information provided by you to the Site may be included in a database owned by California Avocado Festival, Inc. and its subsidiaries and affiliates in which we have rights and interest, including but not limited to, the compilation copyright. We reserve the right to use any information or materials you provide to us or that we obtain through your use of the Site to the fullest extent permitted by law.

You grant to California Avocado Festival, Inc. a perpetual, worldwide, irrevocable, unrestricted, non-exclusive, royalty-free license to use (including use for promotional and advertising purposes), copy, license, sublicense, adapt, distribute, display, publicly perform, reproduce, transmit, modify, edit and otherwise exploit any communications that you post on or through the Site, and any ideas or original materials contained in such communications, in all media now known or hereafter developed. This grant shall include the right to exploit any and all proprietary rights in such communications including, without limitation, any and all rights under copyright, trademark, service mark or patent laws under any relevant jurisdiction. You waive all rights you may have to inspect and/or approve of any use by California Avocado Festival, Inc. of any material or idea submitted by you in any communications, or receive any compensation for such use. You waive all rights to any claim against California Avocado Festival, Inc. for any alleged or actual infringements of any proprietary rights, rights of privacy and publicity, moral rights, and rights of attribution in connection with such communications. You agree and understand that California Avocado Festival, Inc. is under no obligations to use any material or ideas submitted by you in any communications in any way whatsoever.

8. No Responsibility for Transmitted Material

You acknowledge that transmissions to and from this Site are not confidential and your Communications may be read or intercepted by others. You acknowledge that by submitting Communications to California Avocado Festival, Inc. or the Site, no confidential, fiduciary, contractually implied or other relationship is created between you and California Avocado Festival, Inc. or any California Avocado Festival, Inc. affiliate or subsidiary other than pursuant to these terms and conditions of use. California Avocado Festival, Inc. shall not be responsible for the payment of any monies to any party in connection with California Avocado Festival, Inc.'s use of Communications submitted by you to the Site.

9. Copyright Complaints

California Avocado Festival, Inc. respects the intellectual property of others, and we ask our users to do the same. California Avocado Festival, Inc. may, in appropriate circumstances and at its discretion, terminate the access of users, subscribers and account holders who infringe upon the copyright of others.

If you believe that your work has been copied and is accessible on the California Avocado Festival, Inc. service in a way that constitutes copyright infringement, or that California Avocado Festival, Inc. contains links or other references to another online location that contains material or activity that infringes your copyright rights, you may notify California Avocado Festival, Inc. by providing the information required by the Online Copyright Infringement Liability Limitation Act of the Digital Millennium Copyright Act, 17 U.S.C. Sec. 512, to California Avocado Festival, Inc.'s copyright agent:

By mail: Kurt Koenig, Koenig & Associates, P.O. Box 1140, Summerland CA 93067

By phone: 805-965-4400

By fax: 805-965-4400

By e-mail: LMLCopyright@incip.com

Note: Only copyright complaints should be sent to the contact information provided above. No other communications will be accepted or responded to.

For communications on other matters, please e-mail: customerservice@Avofest.com

10. Indemnification

You shall indemnify, defend and hold harmless California Avocado Festival, Inc., and all its officers, directors, owners, agents, employees, Site Material providers, affiliates, licensors and licensees (collectively, the "Indemnified Parties") from and against any and all losses, damages, liabilities, and claims and all fees, costs, expenses, of any kind related thereto (including, without limitation, reasonable attorneys' fees) incurred by the Indemnified Parties in connection with any claim arising out of, based upon or resulting from your use of the Site, including but not limited to, any Communications attributable to you. California Avocado Festival, Inc. reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you and you shall not in any event settle any matter without the written consent of California Avocado Festival, Inc..

11. Links to Other Web Sites

The Site may contain links and pointers to the other World Wide Web Internet sites and resources (the "Linked Sites"). Unless otherwise noted on the Site, links to and from any Linked Site do not constitute an endorsement by or association with California Avocado Festival, Inc. or any of its subsidiaries and affiliates of any third party resources or their contents. Links do not imply that California Avocado Festival, Inc. or sponsors of the Site are affiliated or associated with or are legally authorized to use any trademark, tradename, logo or copyright symbol displayed in or accessible through the links, or that any Linked Sites are authorized to use any trademark, tradename, logo or copyright symbol of California Avocado Festival, Inc. or any of its affiliates. You should direct any concerns regarding any Linked Site to such Linked Site's site administrator or webmaster. California Avocado Festival, Inc. does not represent or endorse the accuracy or reliability of, and expressly disclaims, any advice, opinion, statement, or other information displayed or distributed through any Linked Site. You acknowledge that any reliance upon any opinion, advice, or information displayed on or otherwise available through any Linked Site shall be at your sole risk.

12. Passwords

To use certain features of the Site, you may need a username and password, which you will receive through California Avocado Festival, Inc.’s registration process. You are responsible for maintaining the confidentiality of the password and account, and are responsible for all activities that occur under your password or account. You agree to notify us immediately of any unauthorized use of your password or account or any other breach of security, and to ensure that you exit from your account at the end of each session. California Avocado Festival, Inc. cannot and will not be liable for any loss or damage arising from your failure to protect your password or account information.

13. Disclaimer of Warranties and Damages; Limitation of Liability

THE SITE, INCLUDING ALL CONTENT, SERVICES, FUNCTIONS, MATERIALS AND INFORMATION MADE AVAILABLE ON OR ACCESSED THROUGH THE SITE, IS PROVIDED ON AN "AS IS" "AS AVAILABLE" BASIS WITHOUT REPRESENTATIONS OR WARRANTIES OF ANY KIND WHATSOEVER EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION, NON-INFRINGEMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. CALIFORNIA AVOCADO FESTIVAL, INC. DOES NOT WARRANT THAT THE SITE AND SERVICES WILL BE UNINTERRUPTED OR ERROR FREE, THAT DEFECTS WILL BE CORRECTED, ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS; NOR DOES CALIFORNIA AVOCADO FESTIVAL, INC. WARRANT OR REPRESENT THE ACCURACY OR RELIABILITY OF THE SITE, THE CONTENT THEREOF, THE MATERIALS, USED ON OR ACCESSED THROUGH THE SITE, ANY PRODUCTS OR SERVICES OR HYPERTEXT LINKS TO THIRD PARTIES OR FOR ANY BREACH OF SECURITY ASSOCIATED WITH THE TRANSMISSION OF SENSITIVE INFORMATION THROUGH THE SITE OR ANY LINKED SITE. CALIFORNIA AVOCADO FESTIVAL, INC. AND ITS SUBSIDIARIES AND AFFILIATES MAKE NO WARRANTIES AND SHALL NOT BE LIABLE FOR THE USE OF THE SITE, INCLUDING WITHOUT LIMITATION, THE CONTENT AND ANY ERRORS CONTAINED THEREIN UNDER ANY DIRECT OR INDIRECT CIRCUMSTANCES, INCLUDING BUT NOT LIMITED TO CALIFORNIA AVOCADO FESTIVAL, INC.'S NEGLIGENCE. IF YOU ARE DISSATISFIED WITH THE SITE OR ANY MATERIALS ON THE SITE, YOUR SOLE REMEDY IS TO DISCONTINUE USING THE SITE. CERTAIN CONTENT MAY BE CONSIDERED OBJECTIONABLE OR INAPPROPRIATE BY INDIVIDUAL USERS AND EACH USER MUST EXERCISE HIS OR HER DISCRETION IN USING AND ALLOWING MINORS OR OTHERS TO USE THE SITE. UNDER NO CIRCUMSTANCES SHALL CALIFORNIA AVOCADO FESTIVAL, INC., ITS SUBSIDIARIES, AFFILIATES OR CONTENT PROVIDERS BE LIABLE FOR ANY SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES THAT ARE DIRECTLY OR INDIRECTLY RELATED TO THE USE OF, OR THE INABILITY TO USE, THE CONTENT, MATERIALS AND FUNCTIONS IN THE SITE, INCLUDING WITHOUT LIMITATION LOSS OF REVENUE OR ANTICIPATED PROFITS OR LOST BUSINESS, EVEN IF SUCH ENTITIES OR AN AUTHORIZED REPRESENTATIVE THEREOF HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU.

14. Non-United States Residents

California Avocado Festival, Inc. makes no representation that the Site is appropriate or available for use in locations other than the United States. Those who choose to access this Site from locations outside of the U.S. do so on their own initiative and at their own risk, and are responsible for compliance with local laws, if and to the extent local laws are applicable. With respect to shipments of merchandise to consumers, wherever they may reside, title to the merchandise shall pass to the buyer upon delivery of the merchandise to the common carrier.

15. General Provisions

These terms and conditions of use shall be governed by and construed in accordance with the laws of the State of California, without regard to conflicts of laws provisions. The sole and exclusive jurisdiction for any action or proceeding arising out of or related to these terms and conditions of use shall be an appropriate State or Federal court located in Santa Barbara or Los Angeles County in the State of California and you hereby irrevocably consent to the jurisdiction of such courts. If for any reason a court of competent jurisdiction finds any provision of these terms and conditions of use, or portion thereof, to be unenforceable, that provision shall be enforced to the maximum extent permissible so as to effect the intent of these terms and conditions of use, and the remainder of these terms and conditions of use shall continue in full force and effect. The section headings used herein are for convenience only and shall not be given any legal import.

16. Contact Us

If you have any questions regarding these terms and conditions or the Site in general, please contact us at customerservice@Avofest.com or as noted below at the bottom of this page.

For questions about our privacy policy, to make choices about receiving promotional communications, to update your personal information, or to place an order, you can contact California Avocado Festival, Inc. by email, telephone, or postal mail:

California Avocado Festival, Inc.
PO Box 146
Carpinteria, CA, 93014-0146

Phone numbers

(805) 684-0038

EMAIL: info@Avofest.com

17. Privacy Policy

California Avocado Festival, Inc. values our customers and respects your privacy. We collect information about you in an effort to improve your purchasing experience and to communicate with you about our products, services, and promotions. We do not sell or rent your personal information to third parties.

This policy describes the personal information we collect about you, why we collect it, how we use it, and when we share it with third parties. Our policy also describes the choices you can make about how we collect and use your information. If our information practices change, we will post an updated policy on our website. You can tell if the policy has changed by checking the revision date that appears at the end of this policy. If we change the policy in a material way, we will provide appropriate notice to you. You may exercise your choices about how we collect and use your information consistent with this policy at any time.

If you have any questions about our privacy policy, please contact us as described in the section entitled, "How do I contact you?", below.

What kind of information does California Avocado Festival, Inc. collect?

We may collect personal information from you, such as your name, email address, postal address, phone number, credit card number, gender, birthday, personal interests, etc., when you visit our website, place an order online or by phone, save your information with us online, contact us with a question or concern, or participate in a contest, promotion, or survey. We maintain a record of your product interests and the purchases you make online or by phone and in our stores. We may combine all of this information with information about you that we acquire from our joint marketing partners, from unrelated third parties.

How does California Avocado Festival, Inc. use my information?

We may use your personal information in the following ways:

* To process and fulfill your order, including to send you emails to confirm your order status and shipment

* To communicate with you and to send you information by email, postal mail, telephone, text message, or other means about our products, services, and promotions, unless you have directed us not to contact you with promotional communications

* To administer and fulfill our promotions

* To help us learn more about your shopping preferences

* To help us address problems with and improve our site design, products and services

* To enhance your shopping experience

* To analyze trends and statistics

* To protect the security or integrity of our websites and our business

* To contact you if necessary

You always have the choice not to receive marketing information or calls.

Does California Avocado Festival, Inc. share my information?

We may share your personal information in the following ways:

* We may share your information with our service providers who manage our customer information and perform services on our behalf, such as fulfilling promotions, sending communications to our customers, conducting surveys, etc. We do not authorize any of these service providers to make any other use or disclosure of your information.

* We may share your information when we team up with another company to offer or provide products, services, or promotions to our customers.

In the event of a sale or merger of California Avocado Festival, Inc. or any of our businesses, our customers' personal information and other information we have collected as described in this policy may be among the transferred business assets.

How do I access or change my information?

You can ask us to update your personal information by contacting us as described in the section entitled, "Contact Us", below. Please note that any request to update your personal information may take up to 10 days for your email request and 6-8 weeks for your postal mail request.

How do I make choices about receiving promotional communications?

California Avocado Festival, Inc. wants to communicate with you only if you want to hear from us. If you prefer not to receive promotional information, such as information about special offers and sales events, you can let us know by contacting our customer service as described in the section entitled, "Contact Us", below.

Please be sure to include your full name and the email address you used when you registered with or made a purchase from California Avocado Festival, Inc.. If you ask us to remove your name and address from promotional lists, we will maintain your name in a "do not contact" file to ensure that we can honor your request. It may take up to 10 days to process your email request and 6-8 weeks to process your postal mail request, during which period you may continue to receive communications from California Avocado Festival, Inc.

If you change your mind, you can start receiving promotional communications from us again by logging into your online account and changing your preferences, by signing up when you visit our websites or our stores or when you enter a sweepstakes or contest, or by contacting customer service.

Please note that when you make an online purchase from us, we will continue to confirm your order status and shipment by email. We may also need to contact you via telephone, email or postal mail with questions or information regarding your order.

How does California Avocado Festival, Inc. protect kids' privacy?

California Avocado Festival, Inc. is concerned about the privacy and safety of children when they use the Internet. We will never knowingly request personally identifiable information online from anyone under the age of 13 without prior verifiable parental consent. Our websites are not targeted to or intended for use by children.

How does California Avocado Festival, Inc. use cookies?

Our websites use "cookies," which are small data files that are stored on your computer when you visit a website. Cookies enable you to shop on our websites and may be used in a variety of ways to enhance or personalize your online browsing and shopping experience.

For example, we may use cookies to enable you to use certain website features, remember the items in your shopping cart, store your preferences, recognize you when you return to our website, track your orders, and monitor and maintain information about your use of our websites. Cookies may also be used to collect transaction information needed by a scrip or loyalty program to which you have authorized us to provide your personal information.

You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. If you do not accept cookies, however, you will not be able to access your account information or make purchases on our websites.

How does California Avocado Festival, Inc. use pixel tags?

We may use "pixel tags" (also called "web beacons" or "clear gifs"), which are tiny graphic images, on our websites and in our emails. Pixel tags help us analyze our customers' online behavior and measure the effectiveness of our websites and our advertising. We work with service providers that help us track, collect, and analyze this information.

Pixel tags on our sites may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the sites. This information may include your computer's Internet protocol (IP) address, your browser type, your operating system, date and time information, and other technical information about your computer. We may also track certain information about the identity of the website you visited immediately before coming to our site. We do not otherwise track any information about your use of other websites.

Pixel tags and cookies in our emails may be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us.

We may also work with third-party companies that use tracking technologies to serve advertisements on our behalf across the Internet. These companies may collect information about your visits to our websites and your interaction with our advertising and other communications.

We may combine the information we collect through cookies and pixel tags with other information we have collected from you. This information may be used to improve our website, to personalize your online experience, to tailor our communications with you, to determine the effectiveness of our advertising, and for other internal business purposes.

How do I know my personal information is secure?

We do our best to provide you with a safe and convenient shopping experience. We have in place certain physical, electronic, contractual, and managerial safeguards to protect the security and privacy of your personal information.

When you enter your personal information on our websites, we use Secure Sockets Layer (SSL) technology to protect your information as it is transmitted to us. To make sure you are accessing our secure server before you submit personal financial information, look at the lower left-hand corner of your browser. If you see an unbroken key or a closed lock (depending upon your browser), then SSL is active. To double-check for security, look at the URL or Location line of your browser. If you have accessed a secure server, the first characters of the address in that line should change from "http" to "https." After the information reaches us, it is stored on a secure server, resides behind a firewall and cannot be accessed from outside the company. At that point, your information can only be accessed by employees to process your orders. If an unauthorized charge appears on your credit card as a result of shopping with us while using our secure server, we will reimburse you up to the maximum $50 legal liability. We only require that you follow the reporting steps required by the issuer of your card (under the Fair Credit Billing Act, your bank cannot hold you liable for more than $50 of fraudulent charges).

We store and use this information so we can process your order. If necessary, we might use this information to contact you for help processing the order.

If for any reason you cannot access the secure server, or if you're not quite comfortable shopping online, please feel free to place your order with us by telephone at the number listed in the section entitled, "Contact Us", below. Customer Services representatives will be happy to assist you.

What is "phishing"?

"Phishing" is a scam designed to steal your personal information. If you receive an email that looks like it is from us asking you for your personal information, do not respond. We will never request your password, user name, credit card information or other personal information through email.

What about links to other websites?

For your convenience and information, our websites may contain links to other sites, which may have privacy policies that differ from our own. We are not responsible for the content or practices of any linked site. We recommend that you review the privacy policy of any site that you access through our sites.

18. Newsletters

When subscribing to our newsletter. Our newsletter is an optional service to our customers and the visitors to our site. This newsletter provides product promotions and other special announcements. Your specific email address is required. We will not share your email address with any third-party without your explicit consent. We hope you find our newsletter both enjoyable and through our special offers rewarding as well.

Copyright © 2012 by California Avocado Festival, Inc. All Rights Reserved.


Privacy Policy

What information do we collect?

* We collect information from you when you register on the site, place an order, enter a contest or sweepstakes, respond to a survey or communication such as e-mail, or participate in another site feature.

* When ordering or registering, we may ask you for your name, e-mail address, mailing address, phone number, credit card information or other information. You may, however, visit our site anonymously.

* We also collect information about gift recipients so that we can fulfill the gift purchase. The information we collect about gift recipients is not used for marketing purposes.

* Like many websites, we use "cookies" to enhance your experience and gather information about visitors and visits to our websites. Please refer to the "Do we use 'cookies'?" section below for information about cookies and how we use them.

How do we use your information?

We may use the information we collect from you when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

* To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.

* To allow us to better service you in responding to your customer service requests.
* To quickly process your transactions.

* To administer a contest, promotion, survey or other site feature.

* If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please refer to the "How can you opt-out, remove or modify information you have provided to us?" section below. If you have not opted-in to receive e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in other site features such as marketing programs and 'members-only' content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.

How do we protect visitor information?

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.

Do we use "cookies"?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting customer service.

Do we disclose the information we collect to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. The term "outside parties" does not include California Avocado Festival, Inc.. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

How can you opt-out, remove or modify information you have provided to us?

To modify your e-mail subscriptions, please let us know by modifying your preferences in the "My Account" section. Please note that due to email production schedules you may receive any emails already in production.

To delete all of your online account information from our database, sign into the "My Account" section of our site and remove your shipping addresses, billing addresses & payment information. Please note that we may maintain information about an individual sales transaction in order to service that transaction and for record keeping.

Third party links

In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).

Changes to our policy

If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change. This policy was last modified on May 25, 2012.

Questions and feedback

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.

Online Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Terms and Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website.

Your consent

By using our site, you consent to our privacy policy.