2014 Poster Design Mixes Tunes and Taste

2014 Poster Design Mixes Tunes and Taste

The avocado-inspired festivities that come to Carpinteria every October have earned a reputation for serving up not only taste bud-pleasing green-fleshed fruit but also a musical lineup that is out of this world. So when Arizona graphic designer Charles West started brainstorming concepts for a poster to represent the 28th annual California Avocado Festival, naturally he combined the free-flowing rhythms with Carpinteria Valley’s favorite fruit. “This is a no-brainer,” he thought to himself, “just turn an avocado into a guitar.”

Judges chose West’s creative artistry over the other submissions for this year’s poster contest, and the result will be thousands of posters and T-shirts printed in the charming design.

West, who works as creative supervisor at the Arizona Daily Star in Tucson, counts the design as his first poster contest win. The visual communications and design graduate from Purdue University was pestered by coworker Janet Blakley to enter the Avofest contest for the past couple years. Blakley, whose family has vacationed in Carpinteria since 1947, “kept hounding me” to come up with a design, West said, and finally he complied.
 

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28 Years of California Avocado Festival® Posters