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26 Years of California Avocado Festival® Posters

2012 Avofest poster design relaxes into tradition

2012 Avofest poster design relaxes into tradition

All other local produce turns green with envy as the annual California Avocado Festival approaches. AvoFest debuts its 26th event this year and is well out of its adolescence. Native Carpinterian, current graphic designer and longtime AvoFest attendee Neptali Cisneros’ victorious poster design illustrates that maturity and honors both the festival’s grand history and its small town setting. He mixes majestic fonts that seem to harken back to Hollywood’s golden age with the laid back feel of a front row, sandy seat to Carpinteria’s memorable sunset. “My main focus was to keep it simple and iconic so everyone will feel what I feel when I’m in Carpinteria: relaxed.”

Cisneros’ design stood out among the 35 submissions in the eyes of the six festival directors and will be replicated on all event memorabilia from T-shirts to posters. The local graphic designer works for some of the most familiar brands in the entertainment, production and technology industries, but he took a new direction with his AvoFest poster. “I really wanted to express how I feel about this town in the poster and, in a way, represent a bit of myself in the avocado as well.”

Cisneros’ winning design was unveiled at the 2012 California Avocado Festival Launch Party at Santa Barbara Bank & Trust on Sept. 5 accompanied by “Taste of AvoFest,” appetizers, beer and wine. This year’s festival, scheduled to take place downtown on Linden Avenue from Friday, Oct. 5 through Sunday, Oct. 7, will use Cisneros’ design to invite thousands of avocado enthusiasts into the next chapter of the California Avocado Festival.