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Avofest unveils groovy poster

Avofest unveils groovy poster
Artist Emily Crosby

“Who doesn’t love avocados?” queried Emily Crosby when asked about her feelings for the scaly-skinned, green-fleshed fruit Carpinterians celebrate every year with a three-day festival. Crosby, a graphic designer, loves avocados enough to have produced an avo-honoring poster design that was selected to represent the California Avocado Festival in its 31st year.

Rena VanKirk, the festival’s executive administrator, said that among the many entries into this year’s poster design contest, Crosby’s graphics drew the support of all the decision-makers. “The colors and are fun and vibrate, and the ‘waves’ around the avocado gives it a groovy Carpinteria Beach feel,” she said.

Crosby will attend her first California Avocado Festival this October. The celebrated artist behind the design said she was thrilled to be chosen and looks forward to eating, drinking and admiring all things avo when she attends the festival, scheduled for Oct. 6 through 8.

Last year, Crosby submitted a poster entry similar to this year’s winner. “I really liked the last one I did,” she said. “It just needed tweaking.”

As a graphic designer at Whatever Company, which makes novelty items and customized apparel, she’d been assigned a project to make shirts with 1960s and 1970s band names, like Jefferson Airplane and Janice Joplin. The retro lettering and throwback patterns appealed to her despite her typically minimalist aesthetic. She worked that mood into her Avofest poster.

Growing up in the Northridge area, Crosby didn’t take a liking to avocados as a kid. The 2014 Loyola Marymount graduate, who holds a degree in animation, said that when she tried the fruit again a few years ago, she fell hard. She buys avocados regularly—despite their steep price this season—and orders them on the side of restaurant meals. Also, she said, “Since I’m a millenial, of course I eat avocado toast.”

Crosby’s groovy design was unveiled at a California Avocado Festival party held on Sept. 6. To see more of Crosby’s work, visit emilycrosbyart.com.

Also, the festival chose an honorable mention design this year: Anne Whittaker’s whimsical avocado tree will be printed on limited merchandise available at the Avofest.

By Lea Boyd

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30 Years of Peace, Love & Guacamole!

30 Years of Peace, Love & Guacamole!

Venue Information


At the Main Entrance of the Festival (Carpinteria Ave and Linden Ave) you will find the Avocado EXPO Tent!  The AvoEXPO TENT is home to Avocado agricultural photos, historical photos, lessons in avocado grafting, FFA restored antique tractors, and the Largest Avocado Contest.

The Avocado Festival is home to the WORLD’S LARGEST Vat of Guacamole!  Our FOOD VENUE, that has plenty of creative avocado dishes, can be found on the 800 block of Linden, so come hungry!!

Venture a bit deeper and to find the COMMERCIAL MARKETPLACE on both the 900 and 700 blocks of Linden, and FESTIVAL MERCHANDISE on the corner of Linden and 8th Street.

You and your family can also head to 7th Street to visit our KIDS VENUE, home of the Best Dressed Avocado Contest! There will be lots of fun games, face painting, and activities for all to enjoy!

Our ARTS & CRAFTS VENUE on Linden’s 600 block is open for your enjoyment during Saturday and Sunday of the festival!  All crafts are handmade by the artist(s) themselves.

We are one of the largest FREE festivals in California with over 75 MUSIC ACTS on FOUR stages. We will not disappoint this year!!  Check out our “Entertainment” tab for more info and line-up updates! You can also find them on our Facebook Page in early September.

Don’t miss the World Famous Guacamole contest and Avocado Auction, Sunday at the Guac and Grotto Stage on 8th Street!